Seattle, WA • Jamestown

Background: Jamestown LP, a global, design-focused real estate investment and management firm, oversees Home Plate Center in Seattle—a mixed-use office and retail asset that includes a high-volume parking garage which averages over 8,000 parking visits per month. This commercial hub, steps from the Mariners' and Seahawks' stadiums, requires a parking experience that matches the beautifully designed public spaces and the premium amenities it provides to tenants and visitors. And given its location, the parking garage presents a unique opportunity to generate operating income from nearby events and games.

Home Plate Center, steps from T-Mobile Park.

Challenge: Jamestown sought to modernize their parking garage: introduce advanced technology paired with efficient operations to not only reduce operating expenses, but boost revenue and elevate the parking experience for tenants, guests, and visitors.

Solution: Jamestown selected Metropolis to modernize the parking experience. Thanks to Metropolis’s computer vision-based platform and integrated operations, Metropolis could introduce a system where tenants and visitors join once, and then simply drive in and drive out - no tickets needed. As a data driven firm, Jamestown was also interested in the advanced data insights that only Metropolis is able to provide.

Impact

Operating Expense Reduction: Metropolis achieved a 50% parking operating cost savings year over year, directly attributable to Metropolis's unique, vertically integrated approach to operations and reimagined parking business model.
Driver Satisfaction: The implementation of Metropolis led to an 86% driver satisfaction score after the first three months of operations, reflecting the platform's ease of use.
Increased Transient Return Rate: The seamless parking experience provided by Metropolis’ drive-in, drive-out platform catalyzed a 74% return rate for transient parkers. In a competitive parking market during some of Seattle’s most popular events, the ease of use provided by Metropolis has further differentiated the Home Plate Center garage as one of the best places to park (and enable Metropolis to effectively adjust pricing for event parking in accordance with demand).
Seamless Launch: The transition to Metropolis was notably smooth: Metropolis onboarded building tenants and ensured seamless operations from day one.
Flexible Validations: As office tenants navigate flexible working schedules of their employees, many are providing discounted daily parking instead of purchasing traditional monthly passes. These discounted rates are applied using Metropolis’ digital validation product, an experience that is praised for its simplicity by the employee end user and for its transparency in pricing for the tenant administrator.

“When people see Metropolis live, they love it.”

— Carrie Denning Jackson, Director of Innovation, Jamestown

Conclusion: Jamestown’s success with Metropolis at Home Plate Center is a testament to what’s possible when technology meets tenacious execution. It’s not just about being better—it’s about striving to be the best for our real estate partners, their tenants, and our cities.